DOWNLOAD NOWĪs described in the Harvard Business Review video below, business analytics is “the use of math and statistics to derive meaning from data in order to make better business decisions.” “It’s the way the world is going.”īefore taking a look at how some companies are harnessing the power of data, it’s important to have a baseline understanding of what the term “business analytics” means.įree E-Book: A Beginner's Guide to Data & AnalyticsĪccess your free e-book today.
“The ability to bring data-driven insights into decision-making is extremely powerful-all the more so given all the companies that can’t hire enough people who have these capabilities,” says Harvard Business School Professor Jan Hammond, who teaches the online course Business Analytics. For business professionals, knowing how to interpret and communicate data is an indispensable skill that can inform sound decision-making. Data is a valuable resource in today’s ever-changing marketplace.
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